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We work with clients, not for clients, because the magic happens in co-creation.

SOME RECENT WIZARDRY

A small step for you, a giant leap for a bank. Swedbank is the largest bank in Estonia and the entire Baltic region. Despite its strong position, the bank recognised the need to reinforce its appeal among business customers as competition intensified and customer expectations evolved. Surprising, right? Even market leaders can’t afford to stand still.

Swedbank's small steps

A small step for you, a giant leap for a bank. Swedbank is the largest bank in Estonia and the entire Baltic region. Despite its strong position, the bank recognised the need to reinforce its appeal among business customers as competition intensified and customer expectations evolved. Surprising, right? Even market leaders can’t afford to stand still.

Improving patient care for complex diseases like lung cancer requires more than medical expertise — it demands collaboration and empathy. The project is a powerful example of how deep stakeholder engagement and user-centered design can drive meaningful change.

Lung cancer is never a good experience

Improving patient care for complex diseases like lung cancer requires more than medical expertise — it demands collaboration and empathy. The project is a powerful example of how deep stakeholder engagement and user-centered design can drive meaningful change.

Elron, the Estonian passenger train operator, asked us to find out what makes train travel good. So we looked into it and talked to everyone. From frequent daily commuters to special needs travellers to first-timers. A year later Elron had implemented so many improvements to their service that the project was nominated as the best service design project of 2024.

Elron - service design award winning case

Elron, the Estonian passenger train operator, asked us to find out what makes train travel good. So we looked into it and talked to everyone. From frequent daily commuters to special needs travellers to first-timers. A year later Elron had implemented so many improvements to their service that the project was nominated as the best service design project of 2024.

A collaboration between Ukraine, Finland and Estonia and supported by the European Commission to reimagine the reconstruction of Ukraine with modular construction.

Rebuilding Ukraine with modular construction

A collaboration between Ukraine, Finland and Estonia and supported by the European Commission to reimagine the reconstruction of Ukraine with modular construction.

Kalev is Estonia’s most famous and iconic brand, a chocolate and sweets maker with a history stretching back to the early 19th century. It was one of the few brands that managed the transition from being a Soviet plan manufacturer to becoming a modern brand. Still No 1 consumer brand in Estonia!

Kalev – love or hate it?

Kalev is Estonia’s most famous and iconic brand, a chocolate and sweets maker with a history stretching back to the early 19th century. It was one of the few brands that managed the transition from being a Soviet plan manufacturer to becoming a modern brand. Still No 1 consumer brand in Estonia!

Our challenge was to define the key competitive advantages and uniqueness of Tallinn Airport as input for architects who are going to make it twice the size in the next years. 

Tallinn Airport

Our challenge was to define the key competitive advantages and uniqueness of Tallinn Airport as input for architects who are going to make it twice the size in the next years. 

Our collaboration with Helmes started with ambition. Growing from one of the biggest players in the Estonian IT sector to a global digital innovation partner is a serious undertaking.

Helmes

Our collaboration with Helmes started with ambition. Growing from one of the biggest players in the Estonian IT sector to a global digital innovation partner is a serious undertaking.

The Design Masterclass (DMK) has been one of the most significant design education programs in Estonia. It has fundamentally changed both the public’s and industry’s understanding of what design is.

Design Masterclass

The Design Masterclass (DMK) has been one of the most significant design education programs in Estonia. It has fundamentally changed both the public’s and industry’s understanding of what design is.

In 2020, 5.6% of students in vocational education had special educational needs. The project’s goal was to design a process to better help students with special needs through the entire school period to prevent dropouts.

Astangu Vocational Rehabilitation Centre

In 2020, 5.6% of students in vocational education had special educational needs. The project’s goal was to design a process to better help students with special needs through the entire school period to prevent dropouts.

Hoolekandeteenused (HKT) offers live-in welfare services to people with intellectual disabilities or mental health disorders, who are unable to live completely on their own.
Homes are in residential neighbourhoods and are part of a process of de-institutionalisation of mental care,  re-integrating special needs people into society.

Welfare services

Hoolekandeteenused (HKT) offers live-in welfare services to people with intellectual disabilities or mental health disorders, who are unable to live completely on their own.
Homes are in residential neighbourhoods and are part of a process of de-institutionalisation of mental care, re-integrating special needs people into society.

Fortal entered the heavy equipment market with 3 unique value propositions: First: rental. Second: rental + operator. Third: all-inclusive all season service.

Fortal

Fortal entered the heavy equipment market with 3 unique value propositions: First: rental. Second: rental + operator. Third: all-inclusive all season service.

HARNO engaged us to create a vocational education innovation program. During the program three organisational models of workplace-based learning were designed, to be piloted in schools during the 23/34 education year.

Vocational education

HARNO engaged us to create a vocational education innovation program. During the program three organisational models of workplace-based learning were designed, to be piloted in schools during the 23/34 education year.

This tasty story began from a simple observation: when one is in a hurry, there’s no place where you can grab a quick tasty bite, guilt free.

Freya

This tasty story began from a simple observation: when one is in a hurry, there’s no place where you can grab a quick tasty bite, guilt free.

Kaupmees has been Estonian's biggest wholesaler of food and non-food since the 1990s. The go-to place for hotels, restaurants and catering. Over years, the service evolved but the look didn't. The upgrade was long overdue.

Kaupmees

Kaupmees has been Estonian's biggest wholesaler of food and non-food since the 1990s. The go-to place for hotels, restaurants and catering. Over years, the service evolved but the look didn't. The upgrade was long overdue.

Focusing on design and service helped this engineering company grow into a respected international brand.

Azortum

Focusing on design and service helped this engineering company grow into a respected international brand.

The Bavarians on their innovation pitstop in Estonia. Pioneering strategies and creating future-ready concepts for the next generation of official car dealerships.

BMW Deutschland

The Bavarians on their innovation pitstop in Estonia. Pioneering strategies and creating future-ready concepts for the next generation of official car dealerships.

Building the capacity of civil society organisations to engage vulnerable citizens, to reduce the digital literacy gap in Ukraine and Georgia.

e-Governance Academy

Building the capacity of civil society organisations to engage vulnerable citizens, to reduce the digital literacy gap in Ukraine and Georgia.

Their first client was an Asian restaurant. Today they are strategic partner for medium-sized companies. How to look the part?

Molivery

Their first client was an Asian restaurant. Today they are strategic partner for medium-sized companies. How to look the part?

Apollo used to be just a bookstore. Today it is the biggest entertainment brand in the Baltic states offering everything from books to cinema to food on the go.

Apollo

Apollo used to be just a bookstore. Today it is the biggest entertainment brand in the Baltic states offering everything from books to cinema to food on the go.

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