http://www.thebrandmanual.com Brand Manual | We make them talk about you Tue, 31 Jan 2012 12:39:26 +0000 http://www.thebrandmanual.com en http://www.thebrandmanual.com/Luiga-Mody-Haal-Borenius http://www.thebrandmanual.com/following/thebrandmanual.com/Luiga-Mody-Haal-Borenius Tue, 31 Jan 2012 12:39:26 +0000 Brand Manual | We make them talk about you 862611 How lawyers are LMHB are lawyers. Their need for visual communication is limited, but still there. However, when lawyers have to use photography it all looks the same: people in suits looking important. In developing the identity of LMHB, we decided to describe the cliché pictures instead of showing them. Through this simple twist, we gave LMHB a very distinct image in a very conservative field and gave lawyers a sense of humor. <img src="http://payload.cargocollective.com/1/2/71139/862611/LMH_01_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/862611/LMH_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/862611/LMH_02_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/862611/LMH_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/862611/LMH_03_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/862611/LMH_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/862611/LMH_04_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/862611/LMH_04_o.jpg" align="left" /> http://www.thebrandmanual.com/World-Cleanup-Let-s-Do-It http://www.thebrandmanual.com/following/thebrandmanual.com/World-Cleanup-Let-s-Do-It Mon, 02 Jan 2012 08:15:28 +0000 Brand Manual | We make them talk about you 2521660 Keeping self organized, well... organized. In 2007, Markko designed a logo for the Estonian clean up event "Teeme ära!" ("Let's do it!"). The event turned out to be a very successful format and was adopted by many countries worldwide. As it was a grass roots movement, the volunteers used the logo as they pleased, and soon the identity became a mess. By 2011 the movement had matured into an organization. It had grown geographically, but now also covered many other activities, besides the initial environmental concern. And it needed to clean up its brand. As it is still a volunteer project, it is hard to dictate a set of rules to participants. Therefore the plan was to make a toolbox, that everyone can use. Additionally, as there is going to be a global series of clean up events in 2012, we were asked to create an identity for this event as well, and a similar toolbox for each country to use. Finally, we created a visualisation of Let's Do It! organizational goals and activities. We wish that all their plans come true. <img src="http://payload11.cargocollective.com/1/2/71139/2521660/world cleanup_ldi_logo_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload11.cargocollective.com/1/2/71139/2521660/world cleanup_ldi_logo_o.jpg" align="left" /> <img src="http://payload11.cargocollective.com/1/2/71139/2521660/world cleanup_ldi_cvi_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload11.cargocollective.com/1/2/71139/2521660/world cleanup_ldi_cvi_o.jpg" align="left" /> <img src="http://payload11.cargocollective.com/1/2/71139/2521660/world cleanup_logo_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload11.cargocollective.com/1/2/71139/2521660/world cleanup_logo_o.jpg" align="left" /> <img src="http://payload11.cargocollective.com/1/2/71139/2521660/world cleanup_cvi_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload11.cargocollective.com/1/2/71139/2521660/world cleanup_cvi_o.jpg" align="left" /> <img src="http://payload11.cargocollective.com/1/2/71139/2521660/world cleanup_graph_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload11.cargocollective.com/1/2/71139/2521660/world cleanup_graph_o.jpg" align="left" /> http://www.thebrandmanual.com/Qminder http://www.thebrandmanual.com/following/thebrandmanual.com/Qminder Mon, 02 Jan 2012 08:13:51 +0000 Brand Manual | We make them talk about you 2497887 What is it like to be in a tech startup? Markko, one of our partners, went to find it out. He had the idea to use smartphones for taking queuing tickets, instead of standing in line. He pitched the idea at Garage48 Tartu and got himself a superb team, which managed to present the initial product just 48 hours later. This simple concept, which solves a real problem, has become a killer app among startups. Qminder, the remote queue manager, won at the Startup Garage 48 Tartu, got investment at the Mini Seedcamp in Prague, won the AppCircus in Tallinn and was nominated as one of the best startups at Startup Sauna in Finland. The team has built a working product, is testing the market, and getting feedback from potential customers and distributors. The service will be available in 2012. <img src="http://payload9.cargocollective.com/1/2/71139/2497887/qminder_G48_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload9.cargocollective.com/1/2/71139/2497887/qminder_G48_o.jpg" align="left" /> <img src="http://payload9.cargocollective.com/1/2/71139/2497887/qminder_app_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload9.cargocollective.com/1/2/71139/2497887/qminder_app_o.jpg" align="left" /> <img src="http://payload9.cargocollective.com/1/2/71139/2497887/qminder_POS_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload9.cargocollective.com/1/2/71139/2497887/qminder_POS_o.jpg" align="left" /> <img src="http://payload9.cargocollective.com/1/2/71139/2497887/qminder_web_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload9.cargocollective.com/1/2/71139/2497887/qminder_web_o.jpg" align="left" /> http://www.thebrandmanual.com/Welcome http://www.thebrandmanual.com/following/thebrandmanual.com/Welcome Mon, 02 Jan 2012 08:13:37 +0000 Brand Manual | We make them talk about you 859902 Brand Manual is a branding & service design consultancy We work with companies to create new brands and design the products, services, spaces and interfaces that make the experience real for customers. We build lasting brands centered around well designed products and services. For companies looking to grow by improving their product or service, or simply making it understandable, we offer our skill in making solutions internationally competitive, not just locally relevant. Brand Manual Roseni 7C (see details) 10111 Tallinn Estonia +372 664 5049 index@thebrandmanual.com http://www.thebrandmanual.com/Taste-of-Estonia http://www.thebrandmanual.com/following/thebrandmanual.com/Taste-of-Estonia Thu, 29 Dec 2011 10:04:19 +0000 Brand Manual | We make them talk about you 1312463 A culinary souvenir Estonia has some gastronomic pearls. However, almost no-one knows about them. That is why the Culinary Institute of Estonia decided to introduce tourists and locals to what really is good food. The project was timed to be ready for the Independence Day celebrations on February 24th and coincide with Tallinn's stature as the Capital of Culture 2011. The package was designed to be universal. The content holding this year's selection in place can easily be redesigned for next years selection, but the overall container is to be reused along with the sleeve. The package also includes a brochure that introduces each of the items in the package, with a story of heritage or unique contents, as appropriate. Head Isu! (Estonian, for 'enjoy your meal.') <img src="http://payload.cargocollective.com/1/2/71139/1312463/eestimaitse_01_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/1312463/eestimaitse_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/1312463/eestimaitse_04_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/1312463/eestimaitse_04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/1312463/eestimaitse_03_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/1312463/eestimaitse_03_o.jpg" align="left" /> http://www.thebrandmanual.com/No-Bananas http://www.thebrandmanual.com/following/thebrandmanual.com/No-Bananas Thu, 29 Dec 2011 10:01:30 +0000 Brand Manual | We make them talk about you 878241 Yes, we ain't got no bananas Harry Belafonte would be proud (at least we hope so). No Bananas is a Scandinavian brand created by Brand Manual for the seasonal sale of strawberries from freestanding stands. To date these stands have been unbranded and consequently customers have had trouble remembering where they got the good strawberries from, and where the bad stuff was sold. The objective of branding is to enable the company to negotiate better sales positions at large shopping centers. The flexible modular outlet system was designed by Vaikla Stuudio. As part of the naming and identity Brand Manual also envisioned different sales packages in addition to traditional boxes, with a focus on impulse consumption. Overall, the impression of the brand is a statement, that may very well end up selling more T-shirts than strawberries. Web design by Akko Works. <img src="http://payload.cargocollective.com/1/2/71139/878241/NoBananas_1024_logo_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/878241/NoBananas_1024_logo_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/878241/NoBananas_1024_nologo_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/878241/NoBananas_1024_nologo_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/878241/NoBananas_1024_cvi2_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/878241/NoBananas_1024_cvi2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/878241/nobananas7_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/878241/nobananas7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/878241/nobananas_1024_mall_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/878241/nobananas_1024_mall_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/878241/nobananas_1024_detail_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/878241/nobananas_1024_detail_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/878241/nobananas_1024_tasku_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/878241/nobananas_1024_tasku_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/878241/NoBananas_web_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/878241/NoBananas_web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/878241/NoBananas_1024_pack2_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/878241/NoBananas_1024_pack2_o.jpg" align="left" /> http://www.thebrandmanual.com/ParkNOW http://www.thebrandmanual.com/following/thebrandmanual.com/ParkNOW Wed, 21 Dec 2011 14:03:24 +0000 Brand Manual | We make them talk about you 859939 The world's easiest and most convenient cell phone parking system. ParkNOW! is a leader in cell phone parking in the US. Slowly the company is branching out to other payment situations outside of parking. After all, if the core technology works then you can use your cell phone to pay for virtually anything. As a technology leader, ParkNOW! has rolled out QR code parking to US cities and is ready to implement NFC payments in the near future. Brand Manual developed the visual identity and the user logic behind the mobile app interface. Most of the work we do on a daily basis is adopting the identity for use on 77 different format parking meters, internationalizing the material and ensuring that the promise "easiest to use" remains valid. <img src="http://payload.cargocollective.com/1/2/71139/859939/park_now_00_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859939/park_now_00_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/859939/park_now_01_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859939/park_now_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/859939/park_now_02_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859939/park_now_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/859939/park_now_03_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859939/park_now_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/859939/park_now_04_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859939/park_now_04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/859939/park_now_05_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859939/park_now_05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/859939/park_now_website_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859939/park_now_website_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/859939/parknow_cvi_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859939/parknow_cvi_o.jpg" align="left" /> http://www.thebrandmanual.com/Prisma http://www.thebrandmanual.com/following/thebrandmanual.com/Prisma Wed, 21 Dec 2011 14:03:15 +0000 Brand Manual | We make them talk about you 859703 Re-positioning of a hypermarket Prisma differs from other hypermarkets by shunning in-store promotions, having very wide aisles, no euro-pallet displays and fast check-outs. However, Prisma’s value statement was clearly and only focused on price and the communication benchmark was based on a discounter’s price offer. Consequently consumer research showed that people coudn’t tell the difference between one store and the other. Brand Manual was first engaged to do a thorough brand audit of the organization and make long-term strategic recommendations. According to the report, the primary focus of communication was to employees. For eight months Brand Manual worked with internal communication, explaining Prisma’s uniqueness and illustrating how each and every employee’s actions could increase customer loyalty. The internal campaign was followed by mass-media, which focused on the purchasing process and product availability. Brand Manual developed the shopping list concept, which was used for communication as well as the development of online tools. Beginning with the brand report and its recommendations, Prisma has reduced the importance of price arguments in communication, focusing instead on its uniqueness and customer benefits. What the client had to say about it. Link <img src="http://payload.cargocollective.com/1/2/71139/859703/prisma_raport_1024_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859703/prisma_raport_1024_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/859703/prisma_internal_book_1024_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859703/prisma_internal_book_1024_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/859703/prisma_milk_carton1_1024_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859703/prisma_milk_carton1_1024_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/859703/prisma_aisle_est_eng_1024_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859703/prisma_aisle_est_eng_1024_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/859703/prisma_ostunimekiri_web_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859703/prisma_ostunimekiri_web_o.jpg" align="left" /> http://www.thebrandmanual.com/TaxiPal http://www.thebrandmanual.com/following/thebrandmanual.com/TaxiPal Wed, 21 Dec 2011 14:03:11 +0000 Brand Manual | We make them talk about you 859921 What's "Taxi" in Malawi? This software application was the grand prix winner at the 2009 NAVTEQ LBS challenge. The service is available across the EU and N.America and is going global. TaxiPal helps you call a taxi, no matter where you are and what language you speak. It also provides the approximate cost of the trip, so you know when your driver is taking the scenic route! Brand Manual developed the TaxiPal brand identity, UI graphic design, internal program architecture and helped prepare the selling presentation. <img src="http://payload.cargocollective.com/1/2/71139/859921/1_taxipal_logo2_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859921/1_taxipal_logo2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/859921/2_taxipal_interface_1_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859921/2_taxipal_interface_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/859921/3_taxipal_interface_2_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859921/3_taxipal_interface_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/859921/4_taxipal_sticker_window_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859921/4_taxipal_sticker_window_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/859921/5_taxipal_sticker_taxi_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859921/5_taxipal_sticker_taxi_o.jpg" align="left" /> http://www.thebrandmanual.com/iBaker http://www.thebrandmanual.com/following/thebrandmanual.com/iBaker Wed, 21 Dec 2011 14:03:07 +0000 Brand Manual | We make them talk about you 859916 Moving from private label to own brand NordHaus is a market leader in frozen pastry products, but sub-contracting has it's well-known drawbacks. Therefore NordHaus decided to move into branded production. BrandManual was charged with developing the packaging design for their new trademark, iBaker. The design was born out of the recognition, that cooking is becoming fashionable again. iBaker is positioned for the DYI cook, providing an acceptable amount of pre-fabrication that can be served as "I baked this". The packaging is distinctly premium and distinct on the shelf. In fact packaging is the main marketing channel, as there is minimal communication to support it. <img src="http://payload.cargocollective.com/1/2/71139/859916/iBaker_pakend_01_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859916/iBaker_pakend_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/859916/iBaker_pakend_02_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859916/iBaker_pakend_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/859916/iBaker_pakend_03_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859916/iBaker_pakend_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/859916/iBaker_pakend_04_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859916/iBaker_pakend_04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/859916/iBaker_web1_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859916/iBaker_web1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/71139/859916/iBaker_CVI_640.jpg" border="0" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859916/iBaker_CVI_o.jpg" align="left" />