http://www.thebrandmanual.com Brand Manual | We make them talk about you Thu, 05 Apr 2012 14:17:21 +0000 http://www.thebrandmanual.com en http://www.thebrandmanual.com/Logos http://www.thebrandmanual.com/following/thebrandmanual.com/Logos Thu, 05 Apr 2012 14:17:21 +0000 Brand Manual | We make them talk about you 3001463 ...and he asked, "do you do logos?" Yes and No. We help define the competitive advantage of companies and organizations. And sometimes that requires a new logo. Here is a collection of identities created by Brand Manual since 2009. <img src="http://payload35.cargocollective.com/1/2/71139/3001463/logod-04_640.jpg" width="640" height="480" width_o="1025" height_o="769" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/logod-04_o.jpg" data-mid="16039369" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/logod-03_640.jpg" width="640" height="480" width_o="1025" height_o="769" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/logod-03_o.jpg" data-mid="16039370" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/logod-02_640.jpg" width="640" height="480" width_o="1025" height_o="769" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/logod-02_o.jpg" data-mid="16039372" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/logod-05_640.jpg" width="640" height="480" width_o="1025" height_o="769" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/logod-05_o.jpg" data-mid="16039368" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/aloe_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/aloe_logo_1024_o.jpg" data-mid="15354058" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/aloe_logo2_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/aloe_logo2_1024_o.jpg" data-mid="15354059" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/Tartu_Kunstikool_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/Tartu_Kunstikool_logo_1024_o.jpg" data-mid="15999349" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/Eesti_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/Eesti_logo_1024_o.jpg" data-mid="15999351" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/Tallinn_menu_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/Tallinn_menu_logo_1024_o.jpg" data-mid="15999354" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/zenith_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/zenith_logo_1024_o.jpg" data-mid="15354060" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/zenith_logo2_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/zenith_logo2_1024_o.jpg" data-mid="15354061" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/aramis_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/aramis_logo_1024_o.jpg" data-mid="15354062" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/aramis_logo2_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/aramis_logo2_1024_o.jpg" data-mid="15354064" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/top_connect_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/top_connect_logo_1024_o.jpg" data-mid="15354065" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/top_connect_logo2_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/top_connect_logo2_1024_o.jpg" data-mid="15354066" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/sadama_turg_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/sadama_turg_logo_1024_o.jpg" data-mid="15354073" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/sadama_turg_logo2_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/sadama_turg_logo2_1024_o.jpg" data-mid="15354070" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/smartcap_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/smartcap_logo_1024_o.jpg" data-mid="15354055" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/smartcap_logo2_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/smartcap_logo2_1024_o.jpg" data-mid="15354056" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/Rajaleidja_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/Rajaleidja_logo_1024_o.jpg" data-mid="15999355" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/ParkNOW_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/ParkNOW_logo_1024_o.jpg" data-mid="15999357" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/Taxipal_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/Taxipal_logo_1024_o.jpg" data-mid="15999358" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/World_Cleanup_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/World_Cleanup_logo_1024_o.jpg" data-mid="15999362" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/ArtPrint_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/ArtPrint_logo_1024_o.jpg" data-mid="15999363" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/Ella_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/Ella_logo_1024_o.jpg" data-mid="15999364" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/ViruKGB_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/ViruKGB_logo_1024_o.jpg" data-mid="15999366" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/likealocal_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/likealocal_logo_1024_o.jpg" data-mid="15999369" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/Innocular_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/Innocular_logo_1024_o.jpg" data-mid="15999371" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/EDM_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/EDM_logo_1024_o.jpg" data-mid="15999373" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/Konjakiklubi_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/Konjakiklubi_logo_1024_o.jpg" data-mid="15999375" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/N9_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/N9_logo_1024_o.jpg" data-mid="15999376" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/toidupank_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/toidupank_logo_1024_o.jpg" data-mid="15999380" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/mahlanaine_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/mahlanaine_logo_1024_o.jpg" data-mid="15999382" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/viru40_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/viru40_logo_1024_o.jpg" data-mid="15999386" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/finance_estonia_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/finance_estonia_logo_1024_o.jpg" data-mid="15999388" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/arcis_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/arcis_logo_1024_o.jpg" data-mid="15999390" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/enn_soosaar_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/enn_soosaar_logo_1024_o.jpg" data-mid="15999392" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/bikuoru_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/bikuoru_logo_1024_o.jpg" data-mid="15999394" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/sinep_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/sinep_logo_1024_o.jpg" data-mid="15999395" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/71139/3001463/esc_logo_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/2/71139/3001463/esc_logo_1024_o.jpg" data-mid="15999397" border="0" align="left"/> http://www.thebrandmanual.com/Regio http://www.thebrandmanual.com/following/thebrandmanual.com/Regio Tue, 20 Mar 2012 12:12:25 +0000 Brand Manual | We make them talk about you 3041280 Quo vadis? ReachU is a cartographer with global reach. It is also the leading mapmaker in Estonia with its Regio brand. Albeit synonymous with orientation, it needed better identification – receiving occasional negative feedback for other producers' mistakes. We drew them a new, more recognizable logo. However, the core of our solution was to base Regio's identity on their iconic road atlas – and apply it consistently across all Regio materials, whether printed or digital. <img src="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_atlas3_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_atlas3_1024_o.jpg" data-mid="15589009" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_atlases3_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_atlases3_1024_o.jpg" data-mid="15509834" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_mapcorner_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_mapcorner_1024_o.jpg" data-mid="15509621" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_garmin_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_garmin_1024_o.jpg" data-mid="15509607" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_iPhone_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_iPhone_1024_o.jpg" data-mid="15509605" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_web_face_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_web_face_1024_o.jpg" data-mid="15588953" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_web_map_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_web_map_1024_o.jpg" data-mid="15588955" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_web_shop2_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_web_shop2_1024_o.jpg" data-mid="15588957" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_web_shop3_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_web_shop3_1024_o.jpg" data-mid="15588958" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_CVI1_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_CVI1_1024_o.jpg" data-mid="15509617" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_CVI2_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_CVI2_1024_o.jpg" data-mid="15509615" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_manual1_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_manual1_1024_o.jpg" data-mid="15509614" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_manual2_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_manual2_1024_o.jpg" data-mid="15509613" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_manual3_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_manual3_1024_o.jpg" data-mid="15509610" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_misc_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_misc_1024_o.jpg" data-mid="15509619" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_light1_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_light1_o.jpg" data-mid="16276060" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_light2_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_light2_o.jpg" data-mid="16276058" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_tshirt2_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload37.cargocollective.com/1/2/71139/3041280/Regio_ident_tshirt2_1024_o.jpg" data-mid="15509827" border="0" align="left"/> http://www.thebrandmanual.com/Branding-ABC http://www.thebrandmanual.com/following/thebrandmanual.com/Branding-ABC Thu, 15 Mar 2012 15:37:05 +0000 Brand Manual | We make them talk about you 860286 Your need to sell won't make anyone buy You’ve heard of branding, but it’s something that works on other markets.You’ve seen international success stories and presume that their success is dependent on their market, their culture and other external factors. In reality, the driving force is a defined and systematic approach to what and how things are done. This process is called branding. And whether we like it or not, this makes people buy your product. A day well spent Branding ABC helps you understand the branding process and why it is necessary. It describes how to create, build and grow your brand to earn greater profit. You’ll learn to ask the right questions of your company, product, service and market to build your brand systematically and logically. During the course you’ll get answers to: 1. What is a brand? 2. Where is brand value created? 3. Why the need to sell won’t make people buy? 4. Why is branding dependent on proposals? 5. How to become famous? 6. What roles do differentiation, attitude and identity play? 7. What does competition mean? 8. How to execute the branding plans? 9. Who is responsible for branding? 10. The foundation of identity: the idea! 11. The importance of packaging. 12. Branding: the complete experience, not just the product. During the course you’ll learn to view branding as a whole. <img src="http://payload.cargocollective.com/1/2/71139/860286/Picture 1.png" width="502" height="378" width_o="502" height_o="378" src_o="http://payload.cargocollective.com/1/2/71139/860286/Picture 1_o.png" data-mid="4117330" border="0" align="left"/> The course material contains many examples, video material and stories that demonstrate the meaning of the above points in a non-academic and memorable manner. <img src="http://payload.cargocollective.com/1/2/71139/860286/Picture 4.png" width="503" height="378" width_o="503" height_o="378" src_o="http://payload.cargocollective.com/1/2/71139/860286/Picture 4_o.png" data-mid="4117333" border="0" align="left"/> The course is suitable for groups of up to 30 people. Branding ABC is interactive, in that all cases and examples can, from a participants point-of-view, be immediately translated into his or her business situation. The course is practical in orientation. For single company training, we also recommend the Branding ABC workshop as the second half of the day. During the workshop we will apply the learnings of Branding ABC in the context of your company, to answer five questions: 1. What am I selling? 2. To whom am I selling? 3. To whom am I important? 4. What makes me special? 5. What is my goal? These innocent sounding questions are very difficult to answer. In our experience, these questions have had the ability to change business strategy and concentrate minds in the space of 3 hours. What does it cost? Half day costs €999 + VAT 20% Full day costs €1599 + VAT 20% For more information contact us: index@thebrandmanual.com http://www.thebrandmanual.com/Warsaw-Business-Garden http://www.thebrandmanual.com/following/thebrandmanual.com/Warsaw-Business-Garden Thu, 08 Mar 2012 09:15:43 +0000 Brand Manual | We make them talk about you 859934 Positioning a business parkThe Warsaw Business Garden is built on an old cherry orchard. What used to be rural Poland is now close to Warsaw's airport and one of the main thoroughfares. We developed the positioning arguments and visual identity of the business complex along with the name – Business Garden. In the second stage of the project we developed a name for the business park's hotel & event center, Sound Garden. <img src="http://payload.cargocollective.com/1/2/71139/859934/Business_Garden_arch_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859934/Business_Garden_arch_o.jpg" data-mid="4478264" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/71139/859934/Business_Garden_arch3_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859934/Business_Garden_arch3_o.jpg" data-mid="4478263" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/71139/859934/Business_Garden_draft2_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859934/Business_Garden_draft2_o.jpg" data-mid="4478300" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/71139/859934/Business_Garden_image_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859934/Business_Garden_image_o.jpg" data-mid="4478266" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/71139/859934/Business_Garden_lobby_1024_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859934/Business_Garden_lobby_1024_o.jpg" data-mid="5002793" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/71139/859934/Business_Garden_ad_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859934/Business_Garden_ad_o.jpg" data-mid="4478265" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/71139/859934/Business_Garden_hotel2_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/859934/Business_Garden_hotel2_o.jpg" data-mid="4478485" border="0" align="left"/> http://www.thebrandmanual.com/Press-Publications http://www.thebrandmanual.com/following/thebrandmanual.com/Press-Publications Thu, 08 Mar 2012 09:12:51 +0000 Brand Manual | We make them talk about you 1694855 We like giving good advice and sharing our thoughts. Here are our most recent publications and featured projects in local and global press. Service Design Conference / September 2011 / Read Brand Manual's introductory speech to the 1st Service Design Conference, an event moderated and organized by Brand Manual partners Director / September 2011 / The executive magazine Director published an interview on service design with J.Margus Klaar, which was originally published by the Innovationfestival Branding Identity Designs / upcoming / Liaoning Science and Technology Publishing House, Liaoning / China Features Brand Manual's projects for iBaker frozen pastry & Prisma supermarkets Liquid Packaging / upcoming / Liaoning Science and Technology Publishing House, Liaoning / China Features Dan Mikkin's projects for Aura juice, Saku beer & Viru beer Publication Design / upcoming / Liaoning Science and Technology Publishing House, Liaoning / China Features Dan Mikkin's project for Peeter Sauter’s “Children’s Book” Kapital / May 2011 / <img src="http://payload.cargocollective.com/1/2/71139/1694855/kapital_125.jpg" width="350" height="125" width_o="350" height_o="125" src_o="http://payload.cargocollective.com/1/2/71139/1694855/kapital_125_o.jpg" data-mid="9797677" border="0" align="left"/> Estonian State Television's business news program, special report and expert opinion on packaging design by Dan Mikkin Click on the photo to view the program / starting 08:45 (in Estonian) Pärnu Marketing Conference / May 2011 / <img src="http://payload.cargocollective.com/1/2/71139/1694855/prn_350.jpg" width="350" height="100" width_o="350" height_o="100" src_o="http://payload.cargocollective.com/1/2/71139/1694855/prn_350_o.jpg" data-mid="9797312" border="0" align="left"/> A panel discussion led by J.Margus Klaar on the benefits of well branded product portfolios - a case study based on Äripäev - Estonian business daily paper. Real Estate Graphics / 2010 / <img src="http://payload.cargocollective.com/1/2/71139/1694855/realestate.jpg" width="350" height="150" width_o="350" height_o="150" src_o="http://payload.cargocollective.com/1/2/71139/1694855/realestate_o.jpg" data-mid="9797542" border="0" align="left"/> Best Design All Around The World, Edited by Choi’s Gallery / USA Markko Karu's Harbor Quarter corporate identity featured among Top 40 designs Vision Magazine / 2010 / <img src="http://payload.cargocollective.com/1/2/71139/1694855/vision.jpg" width="348" height="165" width_o="348" height_o="165" src_o="http://payload.cargocollective.com/1/2/71139/1694855/vision_o.jpg" data-mid="9795547" border="0" align="left"/> January & February, Beijing & Shanghai / China Saku packaging featured in the article “Souls of Bottles” Pack Your Life / 2010 / <img src="http://payload.cargocollective.com/1/2/71139/1694855/packlife_.jpg" width="350" height="138" width_o="350" height_o="138" src_o="http://payload.cargocollective.com/1/2/71139/1694855/packlife__o.jpg" data-mid="9797412" border="0" align="left"/> An overview of contemporary packaging design, Artpower / Hong Kong Preface to the almanac by Dan Mikkin Features Dan Mikkin's packaging projects for Aura juice, Saku beer, Viru beer World Brand Congress / 2009 / <img src="http://payload.cargocollective.com/1/2/71139/1694855/worldbrand.jpg" width="350" height="100" width_o="350" height_o="100" src_o="http://payload.cargocollective.com/1/2/71139/1694855/worldbrand_o.jpg" data-mid="9797061" border="0" align="left"/> Mumbai / India Member of the Advisory Board ADC*Europe Advertising & Design Awards <img src="http://payload.cargocollective.com/1/2/71139/1694855/ADC.jpg" width="350" height="89" width_o="350" height_o="89" src_o="http://payload.cargocollective.com/1/2/71139/1694855/ADC_o.jpg" data-mid="9797084" border="0" align="left"/> London 2003, Barcelona 2006, 2008, 2010 Members of the Jury http://www.thebrandmanual.com/Luiga-Mody-Haal-Borenius http://www.thebrandmanual.com/following/thebrandmanual.com/Luiga-Mody-Haal-Borenius Tue, 31 Jan 2012 12:39:26 +0000 Brand Manual | We make them talk about you 862611 How lawyers are LMHB are lawyers. Their need for visual communication is limited, but still there. However, when lawyers have to use photography it all looks the same: people in suits looking important. In developing the identity of LMHB, we decided to describe the cliché pictures instead of showing them. Through this simple twist, we gave LMHB a very distinct image in a very conservative field and gave lawyers a sense of humor. <img src="http://payload.cargocollective.com/1/2/71139/862611/LMH_01_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/862611/LMH_01_o.jpg" data-mid="4714462" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/71139/862611/LMH_02_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/862611/LMH_02_o.jpg" data-mid="4714456" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/71139/862611/LMH_03_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/862611/LMH_03_o.jpg" data-mid="4714460" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/71139/862611/LMH_04_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/862611/LMH_04_o.jpg" data-mid="4714461" border="0" align="left"/> http://www.thebrandmanual.com/World-Cleanup-Let-s-Do-It http://www.thebrandmanual.com/following/thebrandmanual.com/World-Cleanup-Let-s-Do-It Mon, 02 Jan 2012 08:15:28 +0000 Brand Manual | We make them talk about you 2521660 Keeping self organized, well... organized. In 2007, Markko designed a logo for the Estonian clean up event "Teeme ära!" ("Let's do it!"). The event turned out to be a very successful format and was adopted by many countries worldwide. As it was a grass roots movement, the volunteers used the logo as they pleased, and soon the identity became a mess. By 2011 the movement had matured into an organization. It had grown geographically, but now also covered many other activities, besides the initial environmental concern. And it needed to clean up its brand. As it is still a volunteer project, it is hard to dictate a set of rules to participants. Therefore the plan was to make a toolbox, that everyone can use. Additionally, as there is going to be a global series of clean up events in 2012, we were asked to create an identity for this event as well, and a similar toolbox for each country to use. Finally, we created a visualisation of Let's Do It! organizational goals and activities. We wish that all their plans come true. <img src="http://payload11.cargocollective.com/1/2/71139/2521660/world cleanup_ldi_logo_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload11.cargocollective.com/1/2/71139/2521660/world cleanup_ldi_logo_o.jpg" data-mid="12726469" border="0" align="left"/><img src="http://payload11.cargocollective.com/1/2/71139/2521660/world cleanup_ldi_cvi_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload11.cargocollective.com/1/2/71139/2521660/world cleanup_ldi_cvi_o.jpg" data-mid="12726468" border="0" align="left"/><img src="http://payload11.cargocollective.com/1/2/71139/2521660/world cleanup_logo_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload11.cargocollective.com/1/2/71139/2521660/world cleanup_logo_o.jpg" data-mid="12726470" border="0" align="left"/><img src="http://payload11.cargocollective.com/1/2/71139/2521660/world cleanup_cvi_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload11.cargocollective.com/1/2/71139/2521660/world cleanup_cvi_o.jpg" data-mid="12726466" border="0" align="left"/><img src="http://payload11.cargocollective.com/1/2/71139/2521660/world cleanup_graph_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload11.cargocollective.com/1/2/71139/2521660/world cleanup_graph_o.jpg" data-mid="12726467" border="0" align="left"/> http://www.thebrandmanual.com/Qminder http://www.thebrandmanual.com/following/thebrandmanual.com/Qminder Mon, 02 Jan 2012 08:13:51 +0000 Brand Manual | We make them talk about you 2497887 What is it like to be in a tech startup? Markko, one of our partners, went to find it out. He had the idea to use smartphones for taking queuing tickets, instead of standing in line. He pitched the idea at Garage48 Tartu and got himself a superb team, which managed to present the initial product just 48 hours later. This simple concept, which solves a real problem, has become a killer app among startups. Qminder, the remote queue manager, won at the Startup Garage 48 Tartu, got investment at the Mini Seedcamp in Prague, won the AppCircus in Tallinn and was nominated as one of the best startups at Startup Sauna in Finland. The team has built a working product, is testing the market, and getting feedback from potential customers and distributors. The service will be available in 2012. <img src="http://payload9.cargocollective.com/1/2/71139/2497887/qminder_G48_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload9.cargocollective.com/1/2/71139/2497887/qminder_G48_o.jpg" data-mid="12727140" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/2/71139/2497887/qminder_app_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload9.cargocollective.com/1/2/71139/2497887/qminder_app_o.jpg" data-mid="12727138" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/2/71139/2497887/qminder_POS_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload9.cargocollective.com/1/2/71139/2497887/qminder_POS_o.jpg" data-mid="12727141" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/2/71139/2497887/qminder_web_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload9.cargocollective.com/1/2/71139/2497887/qminder_web_o.jpg" data-mid="12727382" border="0" align="left"/> http://www.thebrandmanual.com/Welcome http://www.thebrandmanual.com/following/thebrandmanual.com/Welcome Mon, 02 Jan 2012 08:13:37 +0000 Brand Manual | We make them talk about you 859902 Brand Manual is a branding & service design consultancy We work with companies to create new brands and design the products, services, spaces and interfaces that make the experience real for customers. We build lasting brands centered around well designed products and services. For companies looking to grow by improving their product or service, or simply making it understandable, we offer our skill in making solutions internationally competitive, not just locally relevant. Brand Manual Rotermanni 5 10111 Tallinn Estonia phone +372 664 5049 index@thebrandmanual.com http://www.thebrandmanual.com/Taste-of-Estonia http://www.thebrandmanual.com/following/thebrandmanual.com/Taste-of-Estonia Thu, 29 Dec 2011 10:04:19 +0000 Brand Manual | We make them talk about you 1312463 A culinary souvenir Estonia has some gastronomic pearls. However, almost no-one knows about them. That is why the Culinary Institute of Estonia decided to introduce tourists and locals to what really is good food. The project was timed to be ready for the Independence Day celebrations on February 24th and coincide with Tallinn's stature as the Capital of Culture 2011. The package was designed to be universal. The content holding this year's selection in place can easily be redesigned for next years selection, but the overall container is to be reused along with the sleeve. The package also includes a brochure that introduces each of the items in the package, with a story of heritage or unique contents, as appropriate. Head Isu! (Estonian, for 'enjoy your meal.') <img src="http://payload.cargocollective.com/1/2/71139/1312463/eestimaitse_01_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/1312463/eestimaitse_01_o.jpg" data-mid="6449113" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/71139/1312463/eestimaitse_04_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/1312463/eestimaitse_04_o.jpg" data-mid="6449123" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/71139/1312463/eestimaitse_03_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71139/1312463/eestimaitse_03_o.jpg" data-mid="6449122" border="0" align="left"/>